All these years, the unceasing acclivity of digitization paved a way for every nascent arrival to flourish in the market. In this fast-paced digital world, the emergence of social media incurred all the buzz, from every possible corner. Amidst all the popular drift, Instagram has captivated everyone with its trendy attributes. While we are going gaga over this trendy trend for the past several years, it has launched another giant at the right moment. In the year 2018, Instagram came up with new trends for influencers like the Insta voting system or Ask me a question. And now in 2020, right after the ban of TikTok, Instagram shook the world with its new feature, Instagram Reels.
With icons like Music, Playback, Effects, or Timer, you can create a playful and chirpy 15-second video. Will it be helpful to boost engagement or get brand collaboration? Let’s see delve into details to grasp with clarity:
How does Instagram Reels function?
As the announcement of banning TikTok upset the Influencers or TikTok Celebrities to the core, Instagram didn’t maintain this gloomy for too long, by launching Instagram Reels. It is a special feature launched on Instagram which enables the users to create and post a short 15-second video. It can be posted or shared on Instagram feeds, and most viewed Reels will be shared on the Explore page, using the same algorithm that currently runs for popular posts. Set upon any music or audio, dialogues, or dance tunes, it also gives common people to come forward and show their talent in that short 15-second video.
The craze for Reel: next thing for brands?
Earlier TikTok Influencers promote brands with their video, highlighting the product appeal. Now, these Influencers are turning to Instagram Reels as they are adept at making short videos. Brands nowadays want to collaborate with the Influencer who helps them to connect with the new age of the audience. Also, they look for crispy content that let their brand reach the target audience. Herein, we are talking about the brands that are intelligent enough to pitch Influencers whom the audience can relate with.
Brand can try those faces which are quite popular on Reels and might get popular on Instagram soon. It also gives brands an opportunity to tap into the Influencer’s loyal followers and harness their connections to create an aura in front of the audience.
Why Instagram Reels is a game-changer?
The Influencer who put their heart and soul to build their profiles on TikTok, they are, now, seeking a platform to start afresh. Visibility is one criterion that fosters the existing, cultivates the new, and defines their appeal. Apprehending the need of the hour, many apps were presented to us, from Mitron to Chingari, Indiya to Roposo. What sets apart Instagram Reels is the stat of Instagram itself. Reels is an additional feature added to Instagram, the platform which is already on the rise. Instagram is already home to many Influencers, who are busy watering their fort. And thus affixing another feature matching to TikTok comes as a groundbreaking idea for sure.
Creators no matter on what platform, should invest their efforts to plot engaging narratives, nurture connections or look for ways to go for community building. This is the sure-shot formula to gain followers and brand collaborations.
Content Which Is Immesenly Popular On Instagram Reels
Apart from lip-sync thing, it’s fashion that soars the temperature of Reels. Since it launched, TopShop has gathered more than 1.7 million views on one of their videos. So, if you are a fashion freak, don’t let it sleep but explore your opportunities on the Instagram Reels. Secondly, the comical videos or funny videos have a separate league of followers. Which is why a comical script would work as a boon for you.
If you think Instagram stories or Instagram Reels are very similar, then you should know Reels offers way more sophisticated tools that you can use to create fun videos.
Tips and tutorials or other educational content are a great way to get followers
Whether it is a yoga mat or a canvas, you should assume your following list to be learners. The study says people are more curious about learning things, and thus, you should let your heart out when it comes to displaying your artwork. From makeup hacks to make up videos, interior designing tips to pronunciation tips, exploit the platform in a way that it will cast magic on your career.
Summing Up….
Put the popular hashtags with your captions and bring quality to the table. Let your consistency be the key or resilience be the strength. Leverage your existing followers and look for community building. The present Reels is a brilliant way to connect with the audience, utilize it before it gets saturated.
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Richa Nupur is a writer, on a voyage to create versatile and impactful content. Discovering her orbit in an ocean of artists, she looks for uniqueness to project unbiased opinions. She dares to define herself as a keen learner who turns her head to humor and all things art!
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Talent hai to mumkin hai…..