AR – a new-fashioned tool to exalt brand value and boost sales.
The gulf between the digital world and reality restricts from taking advantage of wealthy information across the globe. In 2020-21 most businesses were centered on the battle of functioning remotely. While the struggle brought out numerous opportunities for people, it also put forward augmented reality to be of phenomenal help for marketers.
Augmented reality surfaces the digital content onto the physical world allowing you to experience the image or data as if they are present in the space. AR opens up gateways for you to search for something by pointing your camera at them.
According to research by Thomas Alsop, by 2023 there will be an estimated 2.4 billion mobile augmented reality (AR) users worldwide, a rise of 2.2 billion from the 200 million seen in 2015. In 2021, there will be an estimated 1.96 billion mobile AR users worldwide.
In this digital age, AR is a useful tool in your belt for navigation, clinical practice for preoperative planning and completion of the actual surgery, shopping and marketing, gaming, etc.
Thousands of firms are adopting AR gadgets for manufacturing employees that incorporate manufacturing instructions. It is expeditiously replacing conventional manuals and training approaches.
AR is an emerging trend within marketing strategy. Today, mobile has become the most comfortable medium to explore digital data and with the help of AR, marketers can drive sales, boost their brand image and improve customer experience.
Enhanced Visual Recognition
The augmented shopping experience is a rising trend in the industry.
AR gives your customer virtual sales assistance that induces an emotional attachment that is lacked in conventional advertising. It allows your potential customer to try before they buy the product.
The customer can try clothing items, makeup items, furniture, car models and wide-area products before investing money which empowers them to receive a comfortable experience. It increases chances by 40% for the customers to turn into a consumer.
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Brand Expansion
Providing an AR experience can create a buzz for your brand. Uber’s campaign in Zurich is a great example of an indirect marketing tactic that can result in great hype.
AR can also be a medium to test new products among the customers and gather feedback. It can promote interactive sessions, personal touch and help customers make decisions.
Minimized Returns
AR provides a wide range of solutions to enterprises. It reduces returns which contributes to a large expense in terms of both money and resources. The customer gets to experience the product in their space which helps them make suitable choices.
Future-oriented Business
Differentiating business with the utilization of AR gives a substantial competitive benefit. It provides new-fashioned assistance. A customer is more likely to choose the comfort of a virtual 360-degree look over a brochure.
Splendid Examples of Augmented Reality
With the provision that AR will work like a magic wand for brands image, many businesses have already established AR to enhance the user experience. Below are some great illustrations of augmented reality marketing campaigns:
IKEA Mobile App, Google Pixel’s Star Wars Stickers, ARtGlass, Sephora Virtual Artist, Gucci “Try-On” App, Toyota Vehicle Demo, Disney Coloring Book, and L’Oréal Makeup App.
Given the current state of the world, AR would be an influencing technology in the future. It will ensure an effortless approach of making choices for the customers everywhere. Therefore, it will spread through the global market just as quickly as did Covid-19. Thus, Augmented Reality promises a universal overture.
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